Chapter 5 Surfing the tsunami

In Chapter 5 of "Surfing the Tsunami," readers are guided to reach Level 2, which is focused on adopting AI. This chapter emphasizes the importance of progressing from merely being aware of AI (Level 1) to actively integrating AI tools and platforms into daily practices. The author, Todd Kelsey, stresses that if one hasn't yet developed the habit of staying informed about AI through regular reading, it's crucial to start there before moving on to adoption. Adopting AI is presented as the next step in embracing the inevitable changes brought by AI technologies, offering a more proactive approach than just staying informed.

The author  outlines three suggested responses to AI: Adapt, Adopt, and Adept. Adapting involves learning more and staying aware of AI developments, adopting includes using AI tools and platforms, and becoming adept means directly engaging in AI development through coding and data work. These are described as levels or channels that, like cylinders in an engine, should all be activated and working together for optimal performance.

The chapter highlights the competitive advantage companies can gain by adopting AI. This perspective is supported by Pedro Domingos' assertion in "Master Algorithm" that companies utilizing AI will sustain themselves better in the market.  the author  argues against ignoring, resisting, or rejecting AI, noting that such stances can harm job prospects and economic viability. Drawing on his personal experiences and the economic downturn in Detroit, he underscores the need for adaptability in an evolving job market.

The narrative also delves into the possible concerns and skepticism about adopting AI, likening it to introducing a Trojan horse into a company. Despite these fears,  the author  advocates for a realist approach, acknowledging AI's unstoppable progress and potential benefits. He references Irving Wladawsky-Berger's comparison of AI to electricity, predicting that AI will become as ubiquitous and essential as electrical power, driving innovations and creating new job opportunities.

 the author  urges readers to consider the widespread and growing use of AI in various sectors, such as e-
commerce, social media, and digital assistants. He draws parallels between the rise of Amazon and the adoption of ebooks, illustrating how initial resistance to new technologies can hinder growth and sustainability. He encourages both individuals and companies to embrace AI, leveraging its capabilities for competitive advantage and economic growth.


The chapter also touches on the concept of "AI Amish" – those who might resist AI like the Amish resist modern technology. While respecting such choices,  the author  argues that rejecting AI could limit economic opportunities. He discusses the potential impact of robotic process automation (RPA), highlighting the importance of adopting AI responsibly and sustainably, to benefit both companies and their employees.

In conclusion, the author advocates for adopting AI with a balanced approach, emphasizing the need to stay informed, use data effectively, and consider the broader implications of AI on the economy and job market. He encourages readers to be proactive in learning and integrating AI, seeing it as a pathway to innovation and growth, rather than a threat to employment. The chapter underscores the importance of preparation and adaptability in navigating the AI-driven future.

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